Rohe arotahinga 6: Whakanui i te ahurea Māori me te tautoko i te reo Māori kia puawai Focus area 6: Celebrate Māori culture and support te reo Māori to flourish

​Tamāki MakaurauThe Māori name for Auckland. Translates to Tāmaki desired by many.  will continue to provide, invest in and support opportunities that celebrate MāoriIndigenous people of Aotearoa New Zealand. Māori incorporates mana whenua and mataawaka.  identity and heritage. We can create experiences to share Māori culture in its many forms through a variety of channels that can be seen, heard, spoken and felt.

A culturally vibrant ​Tamāki Makaurau showcases Māori art, music and performance locally and globally.

Continued expansion and resourcing is needed for events, and activities associated with Māori events, such as Matariki. Celebrations steeped in Māori culture can ignite all cultures in Tāmaki Makaurau to celebrate their relationship with the land.

Te reo MāoriThe Māori language. , the Māori language, is fundamental to a thriving Māori identity for Tāmaki Makaurau. A bilingual Tāmaki Makaurau can be demonstrated through language on signs, heard on modes of transport and reflected on media platforms.

There are many opportunities for investment and action in these areas such as through naming, broadcasting, and major and local events.

Te reo Māori is an official language in AotearoaNorth Island - now used as the Māori name for New Zealand. . Widespread commitment to increase fluency in day to day usage of te reo will ensure this taonga tukuA treasure passed down through the generations, either tangible (e.g. whenua) or intangible (e.g. Te Reo Māori). iho flourishes for generations to come.

How this can be done

Efforts can focus on:

• a programme of Māori local and regional events and activities throughout the year
• more partnership opportunities across public and private sector with mana whenuaHapū and iwi with ancestral relationships to certain areas in Tāmaki Makaurau where they exercise customary authority.  and mataawakaMāori who live in Auckland and are not in a mana whenua group.  to advance Auckland specific cultural events and initiatives
• opportunities to develop and utilise the skillsets of rangatahi in the development and promotion of Māori arts, performance and te reo Māori
• greater involvement and advocacy for te wiki o te reo Māori (Māori language week) activities
• ensuring te reo Māori is visible, heard, spoken and learnt by implementing the Te Reo Action Plan.

Related information

• Auckland Plan 2050 – Full Print Document (PDF 36.6 MB)
• Auckland Plan 2050 - Print document - Māori Identity and Wellbeing (PDF 1.59 MB)

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